SUENATRON EXPLAINS WHAT LOVE IS WITH A CHILEAN CUMBIA “ES ASÍ,” THEIR NEW SINGLE
“Es Así” and all of SUENATRON’s music will be heard live at the concerts that
Los Tigres del Norte will deliver in the United States in the month of November.
The pioneers and creators of the “Popteño” genre, SUENATRON, present “Es Así” today, a Chilean cumbia song with electronic fusions and beats, with which the band will end a year full of undeniable success and growth. This catchy song, written in collaboration with the Latin Grammy award-winning producers and writers Ulises El Licenciado Lozano and Junior Cabral, is a perfect anthem for describing a relationship between two completely opposite people, whose love clearly originates from their differences.
Upon the launch of “Es Así,” whose official video will release Tuesday, November 16, comes the wonderful news that SUENATRON will perform at Los Tigres del Norte’sconcerts in the United States, beginning with the following four confirmed dates in Texas:
Austin, TX (November 24)
Houston, TX (November 25 and 26)
Tyler, TX (November 27)
Combining pop sounds with regional Mexican music, SUENATRON developed an unusual and unmistakable rhythm that highlights and honors their roots and that this year has succeeded in achieving overwhelming approval among fans of the genre with their hits “Caminando Dos Mundos” and “La Gota Gorda,” the videos for which have garnered more than 2 million plays on YouTube. ¡From San José “Califa”… SUENATRON”
Coming from the legendary musical family, Hernán “Mexia” and Giovanni Hernández followed the footsteps of their father Hernán Hernández, member of Los Tigres Del Norte, and, together with their close friends Matt Gonzales and Eduardo Montelongo, created SUENATRON. Immediately after their formation, the group tried to find a new sound that could portray Latin music and its connection with other cultures. So, inspired by grups from the San Francisco Bay Area such as Santana, Tower of Power, War, Los Tigres del Norte and Los Humildes, they began to mix musical sounds like rap and electronic music with music that the Hernández brothers listened to while growing up. They dubbed this sound “Popteño” (a combination of Pop and Norteño). In the six years that they’ve spent together, Suenatron has already created a name in the industry. Their first single “Sencillamente” landed on the Billboard Hot 100 chart and their second single, “Caramelo”, dominated on radio stations in the United States. In addition, they’ve fulfilled tours through all of the United States and Mexico, and they have shared stages with important artists and of different genres.