The audio industry has long been dominated by men, but trailblazers like Jazmin Moreno are breaking barriers and redefining the space. As the founder of Sounds & Scene, Moreno has created a platform that merges music, gastronomy, coffee, and culture, offering a sensory-driven experience that goes beyond just sound. Her mission is to empower emerging artists, culinary artisans, and creative entrepreneurs by curating spaces where music, food, and community come together in unforgettable ways.
Her passion for music started young, growing up in a family where mariachi and baladas filled every gathering. Inspired by her family’s deep musical roots—and a legendary story of Maná playing at her aunt’s quinceañera—Moreno found herself drawn to live experiences. She pursued that passion by volunteering at NAMM, which led to a career with Ultimate Ears, where she spent 11 years mastering custom in-ear monitors and working with artists across Latin America, indie, pop, Regional Mexicano, and Latin churches.
Today, as a mobile reseller, she brings high-quality in-ear solutions directly to musicians—offering digital ear scans and live demos in green rooms, concert venues, festival sites, rehearsal spaces, and even homes.
INTERVIEW WITH JAZMIN MORENO
Tell us about your journey in the audio industry. When did your passion for all things music start?
I’ve always been drawn to experiences that engage all my senses—music, movement, taste, and atmosphere. From a young age, I was immersed in the arts, singing, learning to play the piano, and dancing folklórico, tap, jazz, ballet, and hip-hop. These early experiences shaped my deep love for music and performance. Music was always at the heart of my family gatherings—my aunts and uncles would pull out their guitars and sing mariachi songs and baladas, filling the room with energy and emotion. One of the most legendary family stories is that my aunt had Maná play at her quinceañera. I wasn’t born yet to witness it, but the way my family spoke about that night made me long to see them live one day.
My journey into the music industry started when I volunteered at NAMM, a major trade show for musicians and audio professionals. That opportunity led me to Ultimate Ears, where I began working in the service department. I quickly became fascinated with sales, then marketing, and eventually had the incredible opportunity to create digital content and market the brand. That experience opened my eyes to how music isn’t just something we hear—it’s something we feel. To me, music is an experience that engages every human sense, and that realization became the foundation for Sounds & Scene. I wanted to create spaces where music, culture, and gastronomy come together—where people don’t just listen to music but truly experience it in a way that resonates on every level.
Which Latino artist has inspired you to shine?
Shakira has been a huge inspiration to me. She’s a powerhouse who has evolved through generations without ever compromising her authenticity. She shows that you don’t have to change who you are to succeed—you can excel in your career while staying true to your values. That’s the kind of legacy I want to build.
Sounds & Scene is more than just music—it’s a whole experience. What inspired the concept?
Sounds & Scene was born from a belief that music, taste, and culture are deeply connected. In a world where social media keeps us apart, I want to bring people together again through real experiences—ones that combine live music, curated gastronomy, and unforgettable moments. Imagine sipping on an expertly crafted espresso while listening to a rising indie band, or attending a dinner where each dish is paired with the perfect melody. These are the moments that stay with us forever. Sounds & Scene is about celebrating the magic of these connections.
Can you tell us about your role with Ultimate Ears and what’s coming up in 2025?
I’ve worked with Ultimate Ears for 11 years, building deep expertise in custom in-ear monitors and supporting artists in achieving the best live sound experience. After stepping away for a time to work with multiple brands, I returned as a distributor, now working with emerging bands, indie artists, pop musicians, Latin churches, Regional Mexicano groups, and artists across Latin America. My reach spans Los Angeles, Portland, San Francisco, and Seattle, offering personalized service to musicians who need high-quality in-ear monitors tailored to their sound.
One of the biggest things I’m excited about is offering musicians exclusive access to Ultimate Ears’ top models. As a mobile reseller, I provide a concierge-style service, meaning musicians can schedule an appointment, and I’ll come to their green room, concert venue, festival site, rehearsal space, or home to do their digital ear scans and offer live demos of the products. This hands-on approach ensures that artists get the perfect fit and sound for their needs.
How do you feel about the current music landscape and your role in it?
Music is one of the most powerful ways we connect. A single song can transport you back in time, making you relive emotions and memories in an instant. That’s why I believe in creating spaces where people can fully immerse themselves in sound and culture. We’re at an incredible moment in music history where artists have more control over their work than ever before. But at the same time, they need platforms, opportunities, and a real community. That’s what I want Sounds & Scene to provide—a home for emerging artists, where they can perform, grow, and connect with audiences in meaningful ways.
What advice would you give to women who want to start their careers in the music industry?
Don’t limit yourself. If you believe in your vision, it’s possible. Yes, you’ll hear a lot of “no’s,” but what really matters is your consistency. Keep going, because there is only one you. Your voice, your perspective, and your creativity are valuable.
Why is it necessary to have more women executives in the audio and music industry?
It’s difficult to excel in the audio industry as a Latina woman. There are cultural expectations and stereotypes that often make it harder for us to break through. But we are prepared, we do have ideas, and we can be successful in this space. Representation matters. When young women see other Latinas succeeding in the music industry, they begin to believe they can do it too. That’s why I’m so passionate about building Sounds & Scene—to show that we belong here and that our voices deserve to be heard.
Now, with the launch of SoundsAndScene.com on March 17th, Moreno is taking her vision even further. She is also hosting Latin Fever, a high-energy concert on April 26th at ARTime Barro in Santa Monica, with tickets going on sale at noon on launch day. As part of her commitment to supporting musicians, she is offering an exclusive 20% discount on Ultimate Ears’ top models—UE11, UE18+, UE Live, and UE Premier—for event attendees who order between April 26th and April 28th.
Through Sounds & Scene, Moreno is fostering a space where Latino musicians, female artists, and the indie community can thrive—proving that music is more than something you hear; it’s something you feel, taste, and experience.