The Latin trap scene is experiencing a powerful resurgence, and at the center of this new wave is none other than Argentina’s own Lucho SSJ. Long hailed as one of the genre’s most promising voices, Lucho is now setting his sights on global recognition with the explosive release of his latest singles Fardos and Gucci in 2006.
It’s the authenticity and consistency that defines Lucho’s rise. Known for staying true to the roots of trap while others pivoted to mainstream sounds, he’s earned the respect of fans and peers alike, a dedication that’s now paying off in a big way.
From heartfelt verses crafted in Madrid, to cinematic visuals helmed by his trusted creative team, Lucho is building a legacy that bridges the underground and the mainstream. With major collaborations in the works, viral hits circulating on TikTok, and fans already asking for live shows in cities across America, the stage is set for his next big leap.
INTERVIEW WITH THE NEW FACE OF LATIN TRAP, LUCHO SSJ
You’ve been called the king of trap music. How does it feel to hear this recognition?
LUCHO SSJ: I’m really grateful because it’s been years of hard work, years of staying true to trap music. Back in Argentina, trap was the dominant style within hip hop, and over time the scene shifted toward other urban genres like reggaetón, but I remained faithful to trap. So for people to recognize me in that way means a lot. It’s great when people put you on a pedestal, but that means you can’t let them down with your songs, you have to keep delivering at a high level and stay consistent.
Your single “Gucci in 2006” is nearing two million streams on Spotify. How does it feel to see your new music connect with so many people?
LUCHO SSJ: I’m really happy because this release feels very natural and it’s doing great. It’s a song that truly reflects who I am — it’s my style, it comes from the heart, and it’s exactly the kind of music I love to create. So seeing something I’m so passionate about connect with people and perform well is honestly an amazing feeling.
Your music videos have such impressive cinematography, it’s like watching a short film. Where do you draw inspiration from for the visual style in your videos?
LUCHO SSJ: It’s really all thanks to my team. HEADPROD (Agustín Perez), my filmmaker. He has been killing it with the last few videos. He did an amazing job on ‘Fardos,’ ‘Gucci in 2006,’ and ‘Flow HP,’ My manager Fede is also deeply involved in the project. I put a lot of thought into it myself, adding ideas and details, and in the end we create videos that bring our vision to life. It’s all about making sure the music and visuals come together to tell a unified story.
You also teamed up with another notable Argentine artist, Enzo—better known as Lil Troca. Should we look forward to more collaborations in 2025?
LUCHO SSJ: Lately, a track titled “El más puro” has gone viral on TikTok. It features Daniel Ribba, another talented artist from Argentina. There’s also another song that’s beginning to leak, this one with an artist who’s currently making big waves in Argentina. It’s scheduled for release in about a month. I can’t say too much yet, but expect plenty of surprises.
I believe this will be my busiest year yet when it comes to music, with lots of releases and collaborations lined up with artists from Argentina, Puerto Rico, and Mexico. We’re setting our sights on reaching all those markets.
And if you could collaborate with any artist in the world, whether in English or Spanish, who would it be?
LUCHO SSJ: Lil Baby and Future are my two favorite rappers, so they’d be at the top of my list for English-language collaborations. I’m also excited about the idea of working with rising talent from Puerto Rico and other new wave artists like Eladio Carrión. And of course, teaming up again with friends like Duki and Neo Pistea, who are both huge names in Argentina and it is always something special to create music with them.
Tell us about your new single “FARDOS.” What inspired the lyrics, and what’s your usual songwriting process like?
LUCHO SSJ: I was in Madrid with Nake and IVOOO! Wosco, they’re Spanish and Argentine producers. They played me the beat, and I instantly loved it. I started laying down some flows and melodies, and within an hour, we already had the verse. We ended up sitting on the track for about a year, but both my team and I really loved it.
It’s also one of the few songs where I rap without autotune, so it carries a different vibe and a unique energy. The whole process was super fun, filming it too, especially since a lot of my close friends were in it. Every chapter of life turns into something really fun and creative, and this one was no exception.
You’ve got a huge fanbase on this side of the border too. Here in the U.S., people are eager to hear your music live. Can we expect an international tour soon?
LUCHO SSJ: Hopefully, fingers crossed that by next year I’ll be able to make it to the U.S. For now, I’ll be touring a lot in Argentina, Mexico, and Spain.
It would be a huge honor for me making it to the U.S. with my music, especially since the roots of hip-hop, trap, and rap all come from there. Coming all the way from my neighborhood to the U.S., would be surreal.
And I’d love to visit New York. I’ve been dying to catch a Knicks game!
“GUCCI IN 2006” WAS JUST THE BEGINNING
With momentum building and fans tuning in from all corners of the globe, Lucho SSJ is gearing up for what promises to be his most dynamic year yet. The Argentinian artist has hinted at even more surprises in store, including potential features and upcoming releases. While he remains tight-lipped about whether all these singles will culminate in an official EP or album, one thing is clear: a larger project is definitely in the works.
In the meantime, fans can expect a steady stream of music, unforgettable visuals, and the signature energy that’s made Lucho SSJ one of the most exciting names in urban music today.
Story by: Sahula Rebecca Diaz Castrejón
Photo credit: Lucas Luque
