Goya marked a milestone that goes far beyond business, 90 years of history, culture, and deep roots within the Latino community. The celebration felt vibrant and intentional, a true reflection of everything the brand represents: family, tradition, and resilience. It wasn’t just about looking back, but about honoring the people and stories that have shaped its legacy across generations.
The event carried a special energy with the presence of Carlos Vives, who joined as a guest of honor. His connection to culture and community made him the perfect voice for such a meaningful occasion. In a powerful moment, he was presented with a $50,000 check in support of his foundation Tras La Perla, an act that underscored the shared commitment to uplifting communities and creating lasting impact.
Vives spoke about the dignity of immigrants and the undeniable role they’ve played in shaping this country. He emphasized that immigrants came here not just in search of opportunity, but to contribute, to build, and to make this nation even greater. It was a reminder of the strength, courage, and cultural richness that continue to define the immigrant experience.
Beyond the celebration, there was also excitement surrounding his ongoing tour Al Sol, bringing his music to audiences across the U.S. and beyond. Known for blending traditional Colombian sounds with contemporary rhythms, his live shows have become a space where nostalgia, pride, and joy come together. Each stop on the tour feels like a celebration of identity, where fans reconnect with their roots while embracing the present.
The press conference ultimately became a reflection of everything coming full circle, legacy, music, philanthropy, and community. Goya’s 90th anniversary wasn’t just a corporate milestone; it was a tribute to the generations who have carried culture forward.
THE SUN KEEPS RISING: CARLOS VIVES’ TOUR AL SOL CONTINUES ACROSS U.S. CITIES
Presented by GOYA, Tour al Sol 2026 continues its run across North America after kicking off in April, bringing its radiant, high-energy experience to major cities with unstoppable momentum. At the center of it all is Carlos Vives, whose enduring catalog transforms each night into a celebration of Latin music’s past, present, and future. The tour captures the essence of a live experience rooted in nostalgia yet driven by evolution, moving seamlessly from the classics that defined his career to the songs that continue to shape his legacy today.
A major highlight of the tour arrives on May 16 in Los Angeles, where Vives will take the stage at the Peacock Theater. The performance promises a full-scale production that mirrors the journey of the sun itself, blending visual storytelling with a setlist that spans decades. From the timeless impact of La Tierra del Olvido, now celebrating 30 years, to the vibrant textures of El Último Disco, the show offers a powerful narrative that resonates across generations, anchored in the rhythms of vallenato and the spirit of the Colombian Caribbean.
As the tour continues to sell out across markets, Tour al Sol stands as both a retrospective and a reinvention, an invitation to experience Vives’ music as a living, breathing story. With limited tickets remaining for key dates, including Los Angeles, audiences have the chance to be part of a night defined by connection, emotion, and the unmistakable glow of one of Latin music’s most influential voices. You can still find tickets at carlosvives.com.
Photo credit: Cesar Calderón
