Simpson Ahuevo, one of the most authentic voices in Mexican rap and a proud native of Hermosillo, Sonora, celebrates a new milestone in his career with his appearance on one of the iconic screens of Times Square, New York, this Friday, November 7. The moment marks the launch of his latest single “El Gabacho” ft. Go Golden Junk & Robot 95, a track that will be part of his highly anticipated new album Máster del Noro.
Photo by Cesar Calderón @cesarcalderonm
This announcement comes during a busy week for the artist, who also unveiled two new singles — “Semana Diabla” and “El Sol” — and confirmed his participation in Festival Pa’l Norte 2026, where he will share the stage with international acts including Interpol.
“El Gabacho” will be available on all digital platforms starting November 21, ushering in a new phase in Simpson’s career — one that embraces a more international sound while preserving his signature northern essence and sharp lyrical identity.
Following the success of Sr. Ahuevo, Simpson returns with a more mature and introspective project that fuses the grit of desert rap, the warmth of coastal sunsets, and stories deeply rooted in his people, his origins, and his territory. Máster del Noro is a declaration of identity, craft, and regional pride — a sonic landscape that travels from street boom-bap to beachside reggaetón, building an honest and emotional musical universe.
Tracks such as “Cenizas,” “Seis Ceros,” “El Sol,” “Mi Sangre,” and “Noro Siete” explore different dimensions of his life: family, nostalgia, celebration, and the pursuit of freedom. Through this new album, Simpson reclaims “the Noro” — a way of life defined by resilience, humor, and authenticity — reaffirming his place as one of the leading voices in contemporary Mexican hip-hop.
Simpson Ahuevo also joined Molotov’s 30th anniversary tour, performing across multiple U.S. cities. This experience strengthened his bond with Latino audiences abroad and marked a new chapter in his international projection.
Photo by Pedro Torres @pedrotorresphotography
NEW SINGLES: “SEMANA DIABLA” AND “EL SOL”
“Semana Diabla” captures the spirit of weekends in northern Mexico — a breather after the workweek to reconnect with friends, hit the beach, and celebrate life. With a laid-back and festive energy, Simpson blends local references and everyday moments with a clear message: leave the stress behind and enjoy the moment.
“El Sol”, on the other hand, channels the energy of the beach — heat, music, and spontaneous attraction. The track combines an urban beat with fresh, tropical textures, evoking that feeling of connection and freedom that defines nights by the sea.
SIMPSON AHUEVO, MUSICAL VISION
Straight from the desert of Hermosillo, Sonora, Simpson Ahuevo has become one of the most influential figures in Mexican hip-hop. With more than 15 years in the game, he has performed on some of the country’s most iconic stages, including Vive Latino, Tecate Pa’l Norte, and Palacio de los Deportes.
In 2020 and 2021, he conquered streaming platforms with hits like Arre (+70M streams), Duele (+30M), and Cristina (+2M). In 2022, he released Despierto, one of his biggest songs to date, and collaborated with Charles Ans (Colores), West Gold (Banquetera), and Emilio Acevedo (Truco o Trato).
In 2025, alongside More Juice Records, he released the acclaimed album Sr. Ahuevo, solidifying his artistic identity and paving the way for a new era with Máster del Noro — one that expands his sound beyond borders.
With his appearance in Times Square and the release of “El Gabacho,” Simpson Ahuevo reaffirms his vision, his roots, and his place as a pioneer among the new generation of artists bringing northern Mexican rap to the world.
