The Rumba Madre and Enrique Campos QUESTION THE AMERICAN DREAM AND REFLECT ON THE LATINX IDENTITY IN THE VIDEO OF THEIR NEW TANGO “TU MALDITA VIDA”
Influenced by Tim Burton and Quentin Tarantino, the animated video is based in New York and in it THE RUMBA MADRE and ENRIQUE CAMPOS reflect on the process of adaptation that Latinx immigrants go through when they move to the United States
This tango is part of The Rumba Madre’s debut álbum
PRISIONES Y FUGAS
produced by Iván Gutiérrez Carrasquillo
(Calle 13, SOJA, Cultura Profética, etc.)
— winner of multiple GRAMMYs and LATIN GRAMMYs
For many, the United States represents the cusp of success, the confirmation that one will finally have a prosperous life. “The land of opportunity”, some might say. Unfortunately, the American dream is often more a dream than a reality and in “Tu Maldita Vida” The Rumba Madre and Enrique Campos chose to highlight precisely this aspect.
In this new tango, The Rumba Madre mix the traditional Argentinean sounds of the “bandoneón” (an Argentinean accordion) and the violin with distorted guitars and vocal harmonies that resemble artists such as Chuck Berry or bands such as The Beatles and The Beach Boys. In the animated video we find a very Tim Burton influenced son of Latinx immigrants who struggles to adapt to New York’s financial and individualistic culture. In his particular search for prosperity, this character gives up all his childhood dreams and ends up having a devastating identity crisis. With this in mind, both the video and the song try to convey that we must be careful with how we grow up, because sometimes growing up means giving up all our dreams in order to adapt to the illusion of success that money represents.
With equally sarcastic and committed lyrics, The Rumba Madre mixes tango and the irreverence of the 20th century avant-garde movement with more contemporary styles such as punk and trap to present a fresh and very original project in which the experience of the Latinx community becomes paramount.
The band finished recording their first album, PRISIONES Y FUGAS, in early 2020, under the experienced guidance of multi-GRAMMY winning composer, producer, and engineer Iván Gutiérrez Carrasquillo (Calle 13, SOJA, Cultura Profética). Other people that also collaborated in the album are Alfredo Espinoza “Mañito Jr” (Pamir Guanchez, “El Moreno Michael”, etc.), Dominik Gryzbon (Elton John, Iggy Azalea, Zac Brown Band, Ozzy Osbourne), Emilio Ferraro (Cuatro Pesos de Propina, etc.), Cristine Diez Correa a.k.a. “La Diez” (Zurda Music) and the producer and multi-instrumentalist Kiko Negrón (Kike Pavón, Tony Melendez, etc.).
Watch The Official Video Here: